The Central brand began with the opening of Thailand's first department store. Central Group consists of a variety of diverse investments in various corporations domestically and internationally, each of which has become a leader in the retail, property development, brand management, hospitality, and food and beverage sectors, and in digital lifestyle. The Central Family – the Central brand of retail, services and products has become synonymous with trusted quality and excellence in Thailand, and continues to remain at the top of the marketplace.